Euphoria- Beyond the Makeup

Doniella Davy is the mastermind behind the unique and intelligent makeup looks in the HBO series, Euphoria. Makeup is a piece of artwork, that helps the public understand someone’s image in an authentic and an exceptional way. Every single character in the series has an aesthetic look to them, whether that means having rhinestones layered along the cheekbone or having pigmented eyeliner along the eyelids. Doniella has inspired people across the world to express themselves however they please by using makeup in a clashing illustration.

As you watch the series, you will realize that throughout each episode, Kat, Cassie, Rue, and other characters wear and portray themselves continuously in different ways. There is never a moment where you see a character articulating a look the same way twice. Seeing the process and watching videos of the makeup artists tackling ways to emphasize the advanced and rare makeup looks is truly amazing to witness. One thing that I love about Doniella’s taste is, how each characters style is separate from the rest. Personally for me, I am in love with Maddy Perez’s style and makeup looks (Maddy is played by actress Alexa Demie). They’re bold, fierce, striking, and daring, everything that a makeup artist should present to the public and media’s eye.

Doniella Davy once said in an interview with Allure Magazine that, “it was the opposite approach from what typical makeup departments use for television. Usually, so-and-so has their everyday look, and that’s just their look. This was completely different because Sam (creator of Euphoria) wanted the makeup to be its own full expression of what was going on with the characters. If they’re experiencing different emotions and circumstances in all these scenes, then the makeup had to be different.”

• 

• 

Makeup is a “whole freedom of self-expression”, says Sam Levinson. Over the years, makeup on television has not been depicted in a creative way like, the series Euphoria does. Witnessing the artistic wonders of the makeup looks Doniella Davy and Sam Levinson generated in the show, motivated me and thousands of young teens, who are experimenting with makeup, to go beyond the regular standard of how makeup should look. From now on, before I leave my home, I will no longer just wear mascara, I will apply glitter to my eyelids and rhinestones to my cheeks.

• 

• 

•